Freeverse intends to launch a platform for issuing non-fungible next-generation tokens that will change according to predetermined parameters in certain circumstances, such as after certain life events or a game. The round was led by Earlybird Venture Capital and Target Global, with participation from OneFootball and notable angels including international footballer Mario Götze, Travelperk CEO Avi Meir, OneFootball CEO Lucas von Cranach, and Maex Ament. The raised capital will go towards marketing strategy and building the product technology.

 Freeverse CEO Alun Evans said :

The value of “live” digital assets will depend on the methods of their use, and not on ordinary speculation. This means that they will enable companies to create a more equitable and sustainable business model. Therefore, we believe that our product will become a key element in the emerging Web3 sector”

The company claims to have developed a "fraud-proof Layer-2-based technology" that can be used on major blockchain networks such as Ethereum, Polkadot, TRON and others. Additionally, Freeverse has made it simple for third parties to integrate it into their applications and it also allows for fiat trading without the need for a cryptocurrency exchange. 

Players will retain full ownership of the asset, which they can freely trade like any other static NFT. Living assets will provide a new set of tools for evolving NFTs based on user actions, real-world events, measurable data, and unlimited assets that could be applied to role-playing game mechanics, management games and even crafting games.