Animoca Brands Partners with OneFootball to bring Web 3.0 into the Soccer Mainstream

As per the official announcement, OneFootball Labs will utilize blockchain technology to enable clubs, leagues, federations, and players to release various digital assets and fan-centric experiences. These digital products will be available at different price ranges, and fans can easily purchase them with just their email and a credit card. 

Additionally, OneFootball raised $300 million in a Series D funding round in order to scale its expansion into the Web3 world. This round was led by Liberty City Ventures with support from Dapper Labs, DAH Beteiligungs GmbH, Quiet Capital, RIT Capital Partners, Senator Investment Group, and Alsara Investment Group.

Yat Siu, the CEO of Animoca Brands, will join the boards of both OneFootball and OneFootball Labs, while Dapper Labs will provide the Flow blockchain infrastructure and services that will power the upcoming Web 3.0 services.

Yat Siu, co-founder and government chairman of Animoca Manufacturers, said :

"Over the last year, the sporting universe has made progress in harnessing the potential of NFTs and gaming, offering fans new digital experiences based on the important principles of true digital ownership and decentralization. Bringing Web3 to the biggest sport in the world - football - through our participation in the OneFootball Labs joint venture is a match made in heaven."

Using the expertise of Animoca Brands in blockchain, NFTs, and the metaverse, OneFootball Labs aims to pave a new path in terms of football fan consumption by producing accessible, affordable fan experiences that will further drive mass adoption of blockchain technology in football.

The German sports media platform already has 100 million active users and several leading soccer clubs as its shareholders, including Arsenal, Barcelona, Liverpool, Manchester City, Paris Saint-Germain and others.