TikTok’s parent company collaborates with The Game Company to enhance reward systems for creators worldwide

The Dubai-based cloud gaming innovator, The Game Company (TGC), has announced a strategic partnership with BytePlus, the enterprise technology division of ByteDance. This collaboration focuses on transforming content creation, streaming capabilities, and reward structures for streamers and gamers globally—unlocking new opportunities for community engagement and monetization.

The partnership is designed to empower streamers and content creators with enhanced reward structures and the seamless integration of content streaming capabilities. By leveraging BytePlus’s expertise in digital ecosystems and its innovative MediaLive streaming solution, TGC will provide new tools and incentives to elevate the gaming experience for creators, while fostering stronger connections between players and their audiences.

“This partnership with BytePlus aligns perfectly with our vision to make gaming more inclusive and rewarding,” said Osman Masud, CEO of The Game Company. “Together, we’re creating a platform where gamers and streamers can thrive by engaging audiences in innovative ways while being rewarded for their contributions.”

This collaboration underscores TGC’s commitment to building a holistic gaming ecosystem. With BytePlus’s advanced streaming and content solutions, TGC will empower creators with tools to amplify their reach and engagement. The new reward structures introduce a dynamic layer to incentivize participation, ensuring sustainable growth for the gaming and content creation community.

At its core, The Game Company operates as a cloud gaming infrastructure, much like NVIDIA’s GeForce Now or Amazon’s Luna—enabling players around the world to play games such as Fortnite, Rocket League, and more from any device, without specific hardware or download requirements. 

The company has also successfully raised $10 million, with the platform alpha-tested in more than 33 regions worldwide. During its alpha testing in the UAE earlier last year, The Game Company saw over 43,000 sign-ups, with more than 41,000 on-chain transactions and over 10,000 wallets created in just under 48 hours.

The Dubai-based startup owns patented low-latency technology, allowing it to host over 1,300 titles from Steam, PlayStation, and Xbox.

“This isn’t just about technology; it’s about creating opportunities for creators and streamers to grow their influence and earn meaningful rewards,” Masud added. “Together with BytePlus, we are taking an important step toward making gaming and streaming accessible, engaging, and rewarding for everyone.”

About The Game Company

The Game Company is a Dubai-based innovator in cloud gaming, dedicated to providing seamless gaming experiences through its patented low-latency technology. With a library of over 1,300 titles and a vision to make high-quality gaming accessible to all, TGC is transforming the industry one player at a time.

About BytePlus 

BytePlus is the enterprise technology arm of ByteDance, the company behind TikTok and Moonton Games. BytePlus delivers advanced digital tools and solutions that drive innovation and support businesses in creating seamless user experiences.