Ather Labs, the developers of roguelike looter shooter RPG Sipher Odyssey have announced that a Play-to-Airdrop Campaign for their upcoming new token, $ATHER, is coming soon, while also revealing the expansion of their IP through the formation of a new ecosystem: The Ather Collective.

Campaign Details

Not many details are currently known for this upcoming campaign, but based on the initial announcement, earning most of the points will boil down to playing their downloadable Web3 title, which launched in open alpha earlier this year. This of course also means that the further progress you make, the more points you’re likely to get. Important details on how all the mechanics will work will be revealed by the studio during this week.

Introducing The Ather Collective

Next to introducing the campaign, the studio has also announced The Ather Collective, a new decentralized ecosystem that will focus on fostering collaboration with the community to create blockchain-powered products and experiences. It will initially be led by the company’s core contributors, becoming more decentralized over time as the community gets further involved in the ecosystem.

With the introduction of this new ecosystem, this basically means that the Sipher IP is being expanded into a multimedia franchise that will not only include games but also comics, films, books and potentially more. The team also envisions “a suite of immersive products and experiences beyond the Sipher IP,” with this set of content set to include entertainment, AI and gaming.

The Purpose of the $ATHER Token

$ATHER will be a utility and governance token at the heart of The Collective, and as such seems set to be integrated across various products in the ecosystem. As a governance token, holders who stake it and are a part of The Collective will be able to help in shaping the ecosystem by providing input in the creation of IPs, experiences and products. By contributing and staking, holders will receive unique rewards from a “larger reward system” that spans the products and experiences part of the ecosystem, so users who hold the token will be rewarded from all future products and experiences.

This ecosystem token will also be deflationary, as a certain percentage of tokens in the Ather Collective’s Vault “will be used to deflate supply” to help with long-term sustainability.

More info on tokenomics and the Vault will be given once the TGE is closer. As the studio has now expanded from having a single game to creating a big ecosystem, the $SIPHER token is set to be migrated to the new token once it launches. Holders of the $SIPHER token will have their holdings proportionally converted to $ATHER, meaning that if you hold 1% of $SIPHER’s supply at the time of migration, you will receive 1% of $ATHER’s supply. During the Play-to-Airdrop campaign, $SIPHER holders will get to benefit from bonus multipliers, with more detailed information on the migration process to be given closer to the launch of the new token.