Yield Guild Games (YGG) has unlocked a new phase in its web3 gaming journey by moving 50 million YGG tokens (worth around $7.5 million) into a new Ecosystem Pool led by its proprietary Onchain Guild. This shift marks a bold move toward active capital deployment and away from passive treasury holding. 

With that, the new Ecosystem Pool is designed to generate returns through trading and strategic asset use. It seeks to build long-term sustainability for the YGG ecosystem without accepting outside capital or functioning as an investment service. This pool will be managed with clear transparency using onchain infrastructure, following the Onchain Guild model.

From Passive Holdings to Active Deployment

The creation of this Ecosystem Pool signals a change in how YGG approaches its treasury. Instead of holding tokens idle, YGG will now manage its own assets to seek yield and boost token performance. These tokens have now exited the treasury wallet and will be counted as part of the circulating supply.

Each Onchain Guild, according to the team, works with a fixed mission. Using programmable capital, they coordinate transparently and make moves that support YGG's wider goals. The Ecosystem Pool fits within this model but will focus on digital asset strategies beyond gaming, where opportunities align with its mission.

"This is a blueprint that we hope will inspire more Onchain Guilds to unlock new capabilities, strengthen the ecosystem's economic foundations, and drive even greater impact for communities," said YGG co-founder Beryl Li.

Led by Market Experts with Global Backgrounds

The Ecosystem Pool is co-led by Serge-Raymond Nzabandora and Andy Chou, two experts with strong backgrounds in finance and tech investing. Serge previously worked at MSA Capital and Credit Suisse, while Andy was at eBay and Stifel Financial. Together, they plan to set a high bar for how aligned web3 groups can use proprietary capital in a mission-driven and transparent way.

Unlike previous YGG investments into early-stage projects, this pool's focus is on managing YGG's own assets with an eye on sustainability, returns, and long-term support for YGG-led ecosystem efforts. It's part of a broader plan to make YGG more financially stable while keeping its goals and values intact.

YGG Play Expands With Gigaverse Publishing Deal

The new Ecosystem Pool comes just days after YGG Play, YGG's publishing arm, announced a big move of its own. On July 31, YGG Play signed Gigaverse as its first 3rd-party publishing deal. Gigaverse is an onchain RPG that's seen rapid growth without investor backing, marketing spend, or KOL campaigns. It's built by crypto-native studio GLHF and has already crossed $6 million in annualized revenue.

Through this partnership, YGG Play brings growth support to Gigaverse, offering help with player acquisition, community growth, and marketing. As part of the deal, both teams have launched a crossover campaign. LOL Land, YGG Play's own game, now features a new board called Gigaland, while Gigaverse adds LOL Land-themed skins. Both titles run on Abstract, a blockchain built for regular users with smooth onboarding features like social logins.

"Gigaverse is already a great game with fun mechanics and great revenue," said Dith, founder of Gigaverse. "Partnering with YGG Play means we can reach an even bigger player base and benefit from YGG's experience and scale."

Smart Contracts for Transparent Revenue Sharing

The Gigaverse deal also highlights a key feature of YGG Play's publishing model: revenue sharing enforced by smart contracts. Unlike web2 publishers, YGG Play lets developers see exactly what they're earning in real time. This trust-first model aims to attract creators who value transparency and fast payments.

"Gigaverse is a perfect fit for YGG Play. Anyone can jump in and start playing," said YGG co-founder Gabby Dizon. "I have Gigaverse on one window and LOL Land on another. These games show how web3 gaming is catering not just to gamers but also to web3 natives and Casual Degens."

To promote the new partnership, a group of top creators is streaming both games in a creator-led campaign. Returning names like Elisa and YellowPanther are joined by Iceyyy, Raiden, and Storming, covering markets from Asia to Brazil.

LOL Land Hits $64M Annualized Revenue

The Gigaverse partnership also adds momentum to a strong run by YGG Play. On August 4, the team announced that LOL Land had hit an all-time high of $176,000 in daily revenue. That translates to $64 million in annualized revenue, a major milestone for a web3 game launched only in May.

LOL Land is a browser game that mixes crypto culture with board game mechanics. Players roll dice, earn points, and collect NFTs. There are two play modes: one free and one premium. The premium version lets players earn $YGG tokens through paid rolls, making it attractive to both casual and more competitive users.

With various themed maps and playable characters based on Pudgy Penguins and YGG founders, LOL Land is easy to pick up and has previously drawn over 100,000 pre-registrations. It runs on Abstract, the same chain powering Gigaverse, offering fast and user-friendly access to web3 gaming.

A New Type of Game Publisher

YGG Play launched in May with LOL Land and a clear mission: to publish games that are fun, streamable, and built for creators. The team focuses on a new genre called "Casual Degen," designed for players who want quick, rewarding gameplay with blockchain perks.

Backed by years of experience testing and investing in crypto games, YGG Play is now shaping the future of web3 publishing. The unit helps games grow with marketing, infrastructure, and access to YGG's global player base. With smart contract-based revenue models and creator-focused campaigns, the team is positioning itself as a key player in the future of play.

YGG's Future: Guilds, Games, and Growth

YGG has come a long way since it first helped players earn from games during the play to earn boom. Today, it's a broad network of gamers, builders, and creators focused on long-term value and community-led growth. With Onchain Guilds, the group is letting users shape the future directly, not just by playing games, but by helping fund and guide them.

The $7.5 million Ecosystem Pool is one part of that mission. So are games like LOL Land and partnerships with titles like Gigaverse. These efforts all reflect YGG's current focus on capital use, ecosystem support, and community involvement across onchain platforms.