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Michael
Michael
Jul 28, 2022
News

The Sandbox Introduces Ragnarok, Gravity's Main IP to its Metaverse

The SandBox has partnered with world leading Korea-based game company Gravity to introduce Ragnarok into the SANDverse.
The Sandbox Introduces Ragnarok, Gravity's Main IP to its Metaverse

The SandBox has recently announced its partnership with renowned global gaming company, Gravity. The partnership will introduce Ragnarok to the SANDverse. The SandBox will allocate a special portion of its metaverse which would be tagged Ragnarok LAND, a variety of content and NFTs will also be created using the Ragnarok IP. Users will have the opportunity to participate in future Game Jam themed on the Ragnarok universe and characters.   

About Ragnarok

Ragnarok came Online in 2002, it is the main IP of Gravity which has been successfully serviced by both PC and Mobile. Ragnarok is a global intellectual property with several series namely Ragnarok M: Eternal Love, Ragnarok Origin, Ragnarok X: Next Generation, Ragnarok V: Returns and Ragnarok Begins. 

Gravity is taking advantage of the worldwide popularity of Ragnarok to carry out license businesses. This business model involves broadcasting Ragnarok animations and running the online store where the players can meet the Ragnarok Monsters merchandise. 

Significance of the Partnership

Commenting on the partnership, the CEO of The SandBox Korea, Cindy Lee stated:  

We are happy to collaborate with Ragnarok, which has been long loved by gamers all around the world. Through this partnership, the excitement and joy that Ragnarok brings to players can be adapted in a new way through metaverse content.”

Harry Choi, the Business Director of Gravity Business Division also commented on the deal with The SandBox. He said:

“This partnership is significant that the users around the world can encounter Ragnarok in The Sandbox metaverse. We are preparing diverse content with Ragnarok IP for users to enjoy in the metaverse as well. Stay tuned!”

Furthermore, Gravity is hoping to grow its business reach as a global publishing business by expanding its services with Ragnarok Online IP-related games in the near future.

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