Meowcoins Are Here as CryptoKitties Reinvents Gaming Tokens on Flow

Dapper Labs, the studio behind CryptoKitties and NBA Top Shot, is doubling down on Telegram-native crypto gaming with the rollout of a novel multi-token economy. On Wednesday, the firm launched six Meowcoins on the Flow blockchain, with a seventh arriving next week, all designed to fuel gameplay, engagement, and long-term retention in its Telegram-based idle game, CryptoKitties: All The Zen.

Unlike previous token launches that leaned heavily on hype and speculation, Dapper Labs says Meowcoins are engineered to reward participation, not just price watching.

“We saw the pump-and-dumps and the token launches that went nowhere,” said Arthur Camara, VP of product at Dapper Labs. “We wanted to create something sustainable and fun.”

Why Seven Tokens?

The Meowcoin system introduces three main token types: Fancy Coins, Beancoins, and Family Coins. Each type serves a unique purpose in a broader gameplay loop that emphasizes collecting, crafting, and social prediction games.

• Fancy Coins are earned through regular play, daily logins, and in-game quests.
• Beancoins, harder to come by, are earned more slowly but used to stake and generate additional rewards.
• Family Coins are crafted by burning a complete set of Fancy Coins, one from each of the game’s five fictional “families.”

Each in-game event will introduce new versions of these coins, and events will flow into each other to avoid the common Telegram game issue of players being left with obsolete tokens once a season ends.

Crafting Tokens, Not Just Holding Them

Dapper’s goal is clear: keep players engaged long after the airdrop. To achieve that, Meowcoins can be wagered, burned, and staked in systems like the Rumor Mill, an in-game prediction market where players can bet on fictional storylines.

This move borrows from DeFi-native mechanics while remaining playful and accessible. Telegram players who participated in the first two seasons of All The Zen will receive airdrops of Fancy Coins and Beancoins starting this Wednesday. Each event phase is expected to last a few weeks.

Players will also be able to stake Family Coins against Beancoins, creating a cyclical in-game economy designed to drive token utility and reduce sell pressure.

Learning from Past Token Failures

Dapper’s decision to launch multiple tokens stands in stark contrast to projects like Hamster Kombat and Catizen, which saw token values nosedive by over 90% following massive but short-lived player surges. Even Notcoin (NOT), once the most anticipated taptoearn token, is down 93% from its peak.

Camara attributes that failure not just to tokenomics, but to a lack of gameplay depth.

“Those experiences didn’t survive because they weren’t fun,” he said. “We’re trying to build something that’s sustainable, both on-chain and in terms of actual player enjoyment.”

To that end, Meowcoins are less about trading and more about earned progression. Though they reside on-chain, players won’t see immediate CEX listings or pump mechanics, at least not by design.

What’s Next?

The first batch of Meowcoin airdrops began April 24. Players can engage via All The Zen in Telegram, with browser and bot support for extra features like staking and prediction.

As the crypto gaming space moves beyond taptoearn, Meowcoins may offer a new blueprint—one where tokens are earned, used, and crafted, not just dumped.