GAMEE Launches Tokenized AdNetwork Backed by 100M Users

GAMEE, a subsidiary of Animoca Brands, has launched a tokenized advertising platform, GAMEE AdNetwork, which will further extend the gaming platform’s credibility in the community. The advertising network is powered by GMEE token, and it will harness GAMEE’s vast reach, going upwards of 100 million registered users and over 2 billion monthly impressions to reimagine how digital advertising’s value and impact. 

 A Unique Approach to Advertising and User Engagement

GAMEE AdNetwork prioritizes user engagement and equitable value distribution as it rewards users for interacting with advertisements. Moreover, rewards are also distributed for completing tasks or even viewing content. Along with this, users can also receive other benefits, which will be shared later within the platform. 

Bozena Rezab, the co-founder of GAMEE AdNetwork, says, “What sets GAMEE AdNetwork apart is our unique position to solve the traditional chicken-egg problem that plagues new ad networks. While most ad networks struggle to attract advertisers without a robust user base, we're seeding the GAMEE AdNetwork with an established audience of over 100 million registered users, which creates immediate value for advertisers while building toward our vision of a fully decentralized advertising ecosystem.”

Right after the launch, users will have access to some basic advertising and engagement features. According to official plans set for 2025, AdNetwork users can use advanced tools, tokenized ad spaces, a permissionless on-chain marketplace, and even automation. According to the founders of GAMEE, this will create a better space for the users and attract new partners to the platform while expanding its reach. 

What sets GAMEE AdNetwork Apart?

GAMEE AdNetwork is built on four core principles that make it a unique platform than other traditional advertising platforms. 

1. Community-Owned Ad Space: Advertising spaces in the GAMEE AdNetwork can be tokenized and sold in NFT form against GMEE tokens. Token holders can have true ownership of the ad spaces and participate in the advertising ecosystem. 
    
2. Quality and Reputation Layer: Every user activity is tracked through on-chain activity tracking, and those with high engagement are rewarded through the reputation layer. As engaged users promote high-quality interactions with the ads, they help improve ad campaign performance. The reputation layer via tracking user activity and segregating users based on their track record, interactions, and wallet activity. This allows for more precise and targeted user engagement, which advertisers will want to run campaigns and drive better results. 
    
3. Performance-Based Model: Advertisers will only pay for the actions users complete. This ensures they are paying only for meaningful outcomes that take them one step closer to converting a prospect. 
    
4. Engagement-First Experience: While traditional ads are focused on the number of views, GAMEE AdNetwork brings gamified engagement to the front. Within the GAMEE AdNetwork, users (those who interact with ads) will get incentives for interacting with ads. This will help improve the experience for the visitors engaging with the ads.

GAMEE’s CEO, Martin Zakovec, shares, "Digital advertising has always monetized user attention without offering value back to the GAMEE community. We're changing this by introducing one of the first tokenized ad networks, allowing users to have a real stake in GAMEE AdNetwork in return for helping to grow the network. This is a complete reimagining of how advertising value can be distributed more fairly and equitably in the Web3 era."

Early Successes of GAMEE AdNetwork

AdNetwork’s launch demonstrates the evolution of the GAMEE token from the original play-and-earn model to a network-driven token leading into an advertising ecosystem. AdNetwork aims to create a more equitable environment for its community, which responded well, as its evident from the testing phase statistics. 

• 300,000 new users were onboarded to Bitget in just three days.
• 280,000 Moca IDs were activated over eight days.
• Successful campaigns executed for brands like JetTon, OKX Racer, and Forbes.

Enhancing GMEE Token’s Utility With the Launch

The launch of AdNetwork also adds to the utilities of GMEE token over its existing functions. 

• GMEE tokens are required to buy ad space. 
• The members can trade tokenized ad space NFTs transacting with GMEE. 
• With publishers and advertisers tokenizing their ad space, they can create new revenue systems. 
• All the marketplace transactions are completed in GMEE. 

Following the launch, GAMEE has also landed into strategic partnerships with the industry’s prominent tech providers, including DAT, TONAI, and AdsGram. The platform will gain prominence in the industry through its partners and while ensuring rapid scalability. In addition to the strategic partners, the platform will also feature ads from popular web3 games and platforms like Pixels, Gimbal, PlayEmber, Gala Games, Bitcoin, Blum, CoinGecko, and CoinMarketCap. 

While the AdNetwork is at the launch stage, more developments and updates will continue to arise with the purpose of creating a more equitable and fair system for everyone.