In one of the largest creator-led launches to date, over 50 of the world's top gaming influencers have come together to build Gallaxia, a player-owned gaming and entertainment studio. Backed by a combined reach of more than 200 million followers and 30 billion views, Gallaxia introduces a new model that fuses creator ownership, high-quality gameplay, and large-scale content distribution into one entertainment chain.

iFerg (left) and James Ashton (right), co-owners of Gallaxia, during the Planet-X launch shoot in the Dubai desert.
iFerg (left) and James Ashton (right), co-owners of Gallaxia, during the Planet-X launch shoot in the Dubai desert.

Built by the Biggest Names in Mobile Gaming

Gallaxia is co-founded by Panda, Levinho, and Sevou (3 of the most watched PUBG Mobile creators globally), along with former Chelsea FC player James Ashton. The group also includes Fortnite and Call of Duty Mobile stars like iFerg, forming a creator collective unmatched in size and audience reach.

Rather than serving as short-term partners or ambassadors, these creators are long-term owners. Each of them holds a stake in Gallaxia through Gallaxium Bars, which are limited digital assets tied to revenue generated by every game and entertainment product released on the Gallaxia network.

Panda, co-owner of Gallaxia, explained, "We're bringing the players. Every one of us has spent years building communities, and now we're building something those communities can actually own and be proud of."

Redefining the Creator Economy in Gaming

The project flips the standard model of influencer marketing on its head. While most gaming studios bring on creators for short campaigns or limited promotions, Gallaxia gives creators an active role as co-builders and co-owners. With this structure, creators not only bring visibility to new titles but also shape the products and benefit from long-term success.

Levinho, another co-owner, said, "Gallaxia will revolutionise how a gaming and entertainment studio is built, and we've brought together the best possible team globally to do it in real time with the community. Finally, a game for the players, built by the players."

Sevou also emphasized the shift in roles: "Gallaxia flips the system. Creators aren't billboards anymore — we're the builders, owners, and storytellers of our own ecosystem."

The First Flagship Game: Planet-X

Planet-X will be the first game released under Gallaxia. It's a free-to-play mobile treasure-hunt shooter where players compete for real-world prizes. Imagine a fusion of The Hunger Games and Ready Player One, where players battle in a giant game-show-style experience, and when they successfully extract prizes in-game, those rewards are delivered straight to their homes in real life.

While the game is still in its early stages, it has already reached over 300,000 verified sign-ups and more than $500,000 in early sales, all before its official marketing push. The game combines live creator-hosted events, collectible digital items, and IRL rewards that get delivered straight to players' doors. With this model, Gallaxia seeks to create a content-friendly gameplay loop that makes it easy for streamers and fans to connect through play.

A major marketing push is yet to happen, but early signs show strong momentum. A single stealth post by three co-owners brought in 2.4 million views and 10,000 new followers in under 2 days.

Creator Distribution at Global Scale

With 50+ creators acting as both marketers and stakeholders, Gallaxia plans to push its games through a built-in global network. According to the group, any major game update or launch could be shared across millions of fans in real time, all from the creators' own platforms.

James Ashton, co-owner and former Premier League footballer, said, "Gallaxia is pioneering how a gaming and entertainment studio is built. Our goal is to build the next Riot Games but on a chain, co-owned by the community and the world's best gamers and creators."

What's in the Pipeline

Beyond Planet-X, Gallaxia is setting up its own blockchain called the Gallaxia chain. This will serve as the foundation for future titles and creator-led experiences. The chain will be powered by $GLX, the official utility token of the Gallaxia ecosystem.

Every title launched will feed back into the ownership economy built around Gallaxium Bars and the $GLX protocol, giving players and creators direct benefits from the network's growth.

The team is also preparing major collabs with celebrities and athletes. The first big partnership is with 2025 NBA Champion Isaih Joe, who will be dropping signed jerseys into Planet-X's prize pool through a special in-game hunt.

How Gallaxia Is Different

Compared to other creator-led or web3 game projects, Gallaxia enters the space with a major advantage: top talent and massive distribution on day one. Most web3 games struggle to reach big audiences or partner with well-known influencers, but Gallaxia's leadership already commands a huge player base across YouTube, TikTok, and Twitch.

Rather than focusing only on blockchain mechanics, Gallaxia is pushing for games with viral content loops, real stakes, and global entertainment appeal, with blockchain acting as the backend for ownership, rewards, and creator incentives.

Early Results Show Strong Momentum

The group's early marketing tests hint at the potential reach. One stealth campaign brought in millions of views within 2 days, and Planet-X hit 6 figures in sales with no paid marketing. The creators behind Gallaxia plan to scale that effort through more coordinated cross-promotions, tournaments, and live events tied directly to their social content.

The platform is also designed to support phygital experiences. With features like home-delivered rewards, real-time events, and limited drops from global celebs, Gallaxia aims to bridge online gameplay with real-world moments.

The Foundation Behind the Chain

The Gallaxia Foundation is behind the $GLX protocol, a utility token that powers the games and the chain. The $GLX token supports in-game systems across Gallaxia's titles and is part of the platform's ecosystem model.

Gallaxia's tokenized setup also allows creators to earn directly from the network. With ownership of Gallaxium Bars, co-owners receive benefits tied to revenue from every game and product released on the platform.

From Content to Ownership

While the project is still early, Gallaxia's model reflects a broader shift in gaming. Creators are no longer just promoters; they're builders, distributors, and owners. With gameplay built for streaming, a token-powered ecosystem, and over 50 of the most influential gaming figures involved from day one, Gallaxia is positioning itself as a new kind of entertainment studio.

More announcements and platform updates are expected soon, including new creator signings and the upcoming marketing rollout for Planet-X.