Due to the complexity of handling crypto wallets and taking custody of assets, onboarding new users into the Web3 realm is a continuous challenge for crypto and NFT platforms. However, Fractal believes it has a solution that uses players' existing Google credentials. The process generates a non-custodial wallet, which means Fractal does not keep the user's NFTs or assets and then divides the wallet's private key between the user's device and Fractal's servers.

The new product ”Sign In with Fractal” functions as a digital cryptocurrency wallet for Web3 gamers. Once you sign in, you can see the digital assets you own, such as non-fungible tokens (NFTs) for different game assets.

Fractal co-founder Justin Kan said,

“I think it's a really necessary step to move beyond just the people who are maybe more crypto-native—maybe they're more speculative participants in the market—to the people who are ‘real’ gamers. I've always said the crypto gaming market will win when people want to play a crypto game, not because it's a crypto game—they want to play because it's awesome."

Sign In Using Fractal is intended to not only facilitate wallet setup by utilizing an existing Google login but also to reduce the likelihood of users falling victim to phishing attacks by connecting the wallet to a recognizable account. If a user is requested to check-in at a false Fractal phishing website, the company believes they will be able to indicate it's not a legitimate Google login request because they will already be signed in.

Furthermore, if a user's Google account is compromised, the attacker will not automatically gain access to the Fractal wallet without the original device.

According to the company, Sign In with Fractal gives game studios an application programming interface (API) call to determine which assets a player has in their Fractal wallet. The wallet also comes with software development kits (SDKs) for Unity, Unreal, iOS and Web. Some of the games that have integrated Sign in with Fractal include multi-mode games (Tiny Colony), first-person shooter games (MetaOps, ev.io, and BR1), and sci-fi MMORPG games (Roguestar), and fighting games (Psyker).