FLOKI is preparing to take the next major step in its evolution with the full mainnet launch of its upcoming play to earn metaverse game, Valhalla, going live on June 30. This MMORPG marks a bold shift in the blockchain gaming space, offering a browser-based, tactical combat experience powered by the FLOKI token and backed by a multi-million dollar treasury.
Now available on testnet at valhalla.game, the game's official mainnet release is set to bring full earning capabilities and expanded utility to its ecosystem.
Valhalla is more than a standard crypto game. It's the central utility product in FLOKI's broader mission to offer meaningful use cases for its token and showcase the potential of community-led development. Built by the same team that created the first major community takeover project in crypto, Valhalla is designed from the ground up to deliver a fun and rewarding experience without the trade-offs often seen in crypto games.
Players will enter an expansive multiplayer world inspired by Norse mythology, where they can tame and battle creatures called Veras, collect loot, and engage in hex-based tactical combat. All in-game assets, including Veras and items, are NFTs stored onchain, giving players full ownership and the ability to trade freely.
The combat system is turn-based and strategy-driven. Players must use careful planning and Vera abilities to outwit their opponents. The game's dynamic hexagonal arena adds depth to every move, while the open-world design allows players to explore, interact, and form alliances in real time.
FLOKI's Community Relations Officer, Pedro Vidal, summed up the project's approach clearly:
"This is not just about putting a game onchain — it's about making blockchain gaming better and delivering on the promise made to our community that we will fix many of the problems found within the blockchain P2E gaming space," said Vidal. "We're not building for hype. We're building something gamers actually want to play — and pushing the boundaries of what can be accomplished in the play to earn and blockchain gaming world… This is only the beginning."
Valhalla is designed to reward skill and time spent playing. Whether through PvE quests, PvP battles, or resource trading, players will be able to earn FLOKI tokens directly through gameplay starting June 30.
FLOKI is backing the launch with an aggressive worldwide marketing campaign. In the lead-up to mainnet, the team has deployed several high-impact ad blitzes:
A four-week global YouTube campaign began on June 20, targeting millions of viewers across the US, Latin America, and Asia. This was followed by a five-week Twitch campaign that kicked off June 16, focusing on gamers in the US, Brazil, and Turkey through high-engagement video placements.
Meanwhile, Valhalla's brand is hitting mobile screens via in-game reward ads in popular titles like Candy Crush and Call of Duty: Mobile. Over 2.25 million impressions are expected from this campaign alone.
Display ads are running across high-traffic websites, and a four-week Reddit push is live now, targeting crypto-native gaming audiences.
FLOKI has also paired its digital campaigns with major real-world exposure. In June, Valhalla was named Presenting Partner of the 2025 Global Esports Industry Week, one of the biggest events in competitive gaming. The project also stepped into sports marketing as an official sponsor of the Baroda Premier League, a high-profile domestic cricket tournament expected to reach over 10 million viewers.
Valhalla also recently took over Times Square with branded billboards and launched a US national TV campaign, reaching more than 219 million households across the country.
In the esports world, FLOKI announced a strategic partnership with Method, one of the most respected esports organizations globally. This partnership ties Valhalla to Method's top-tier player base and content channels, strengthening its visibility in competitive gaming.
Even before mainnet, Valhalla has been steadily releasing updates to its testnet version. The latest patch, version 0.35.0, brings major additions including new Veras, enchanted amulets for deeper combat strategy, and a mysterious new resource called Vera Essence. These updates hint at the depth and replayability FLOKI is aiming for as Valhalla evolves.
Players can try the testnet now at valhalla.game and get a taste of the combat, questing, and creature-collecting systems that will power the game's mainnet experience.
At launch, Valhalla will unlock earning features that connect the in-game economy to the FLOKI token. From winning battles to completing quests, players will be rewarded for both effort and strategic gameplay.
The open-world experience allows players to roam across Floki Island, interact with other players in real time, and take on quests together. Players can form clans, chat in real time, trade NFTs, and engage in a living economy shaped by the player base. Towns, landmarks, and NPCs serve as hubs for trading and collaboration. This real-time multiplayer element turns Valhalla into more than just a game; it's a social platform built around strategy and team play.
In battle mode, Valhalla shifts to a turn-based tactical system that plays out on a hexagonal battlefield. Players deploy their Vera creatures, each with unique stats and magical abilities, to fight in duels that reward planning and foresight. Combat is not about speed but about predicting and countering your opponent's moves.
Both the open-world and battle systems are deeply integrated with FLOKI's web3 infrastructure, ensuring every action, trade, or battle outcome can have real value.
The game runs directly in your browser, allowing seamless onboarding for web3 and traditional gamers alike. No major downloads are required, making it quick to join and start playing.
Valhalla is one part of the expanding FLOKI ecosystem. Alongside it, FLOKI offers products like Floki Staking, the FLOKI Trading Bot, and TokenFi, a platform that enables token creation and the tokenization of real-world assets. All these tools support FLOKI's mission to provide real utility for its token beyond memes.
With over 550,000 holders globally, FLOKI continues to expand its reach, and Valhalla is positioned to become the centerpiece of that growth.
To preview what's coming, FLOKI has released a new cinematic showcasing Valhalla's PVP battle system. You can watch the trailer here:
The game is live on testnet now and fully playable. Mainnet arrives on June 30, marking the start of a new chapter for both Valhalla and the FLOKI community. With its mix of rich strategy, open-world exploration, and play to earn rewards, Valhalla aims to raise the standard for what web3 games can offer.
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