Mythical Games, in partnership with FIFA, is set to launch FIFA Rivals, a new fast-paced football game, on June 12. As part of this exciting release, the team is partnering with adidas to bring exclusive digital content into the game. This multi-year deal brings one of the biggest sportswear brands into the digital football world like never before.
The adidas brand will play a major role inside FIFA Rivals. Players will get to unlock and use digital versions of adidas kits, jerseys, and shoes. These items are inspired by the brand's long history in world football. This includes both classic designs and new looks tied to real-life player performances and gear drops.
"FIFA Rivals is all about celebrating the global passion for football in a fresh and modern way," said John Linden, CEO and co-founder of Mythical Games. "Bringing adidas into this world gives players a deeper cultural connection and the chance to represent one of the most iconic brands in football – on and off the pitch. This collaboration sets a new standard for how brands show up in digital experiences."
Players can also look forward to the adidas Training Facility, an in-game feature where they can complete challenges and level up their player cards. Along with that, adidas-themed in-game events and limited-time rewards will be available, bridging the real and virtual football worlds.
FIFA Rivals is not your typical football game. It combines the look and feel of official FIFA content with fast arcade-style action. Players can build their dream teams from top clubs and stars. The game focuses on real-time PvP matches, where players compete head-to-head using fast controls and quick strategy.
The game also lets players own, trade, and sell their digital player cards through the Mythical Marketplace. These cards are treated like digital collectibles, giving players true ownership of their in-game items. That means if you unlock a rare adidas kit or player card, it's yours to keep, trade, or sell.
As part of the adidas deal, fans will get to unlock items like:
All of this content ties directly to the FIFA Rivals experience, giving players more ways to build their squad and stand out on the pitch.
FIFA Rivals is made by Mythical Games, a studio known for pushing the limits of blockchain gaming. Their platform gives players full control of the items they earn or buy in-game. Unlike many other mobile titles, FIFA Rivals allows users to trade items safely through a built-in Marketplace, making it easier for players to engage with the game's economy.
The title is designed for all types of players: hardcore football fans and casual mobile gamers alike. With quick matches, slick controls, and team-building elements, FIFA Rivals hopes to capture a wide audience looking for a fun and fresh take on football.
After a strong beta test in selected markets, the game is now ready for its global debut. It will be available for free on both the App Store and Google Play starting June 12. Fans can follow the latest updates on X (@fifarivals) and learn more by visiting fifa.rivals.game.
Adidas is one of the top names in global sportswear. With more than 62,000 employees and over €23 billion in revenue in 2024, adidas continues to be a leader in both real-world and now digital sports.
Mythical Games, the studio behind FIFA Rivals, is known for blending top-tier game design with new tech like blockchain. Their past work includes web3 games like Blankos Block Party and NFL Rivals, already played by millions of consumers worldwide. Their Mythical Marketplace, on the other hand, allows players to trade and collect digital game assets.
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