Doodles is about to make its mark on the Telegram gaming world. The colorful web3 brand is preparing to launch its first game for the platform, Doodles UP! – Kyle's Journey, on August 13. Built on the TON network and tailored for Telegram's 1B+ user ecosystem, the game is already live in early access. Players can hop in today, claim starter loot, and complete social tasks to boost their rewards.

A playful start before launch

Even though the game hasn't launched yet, you can already start playing a key part: unlocking and powering up your first loot chest. Everyone who joins the early access waitlist starts with a Wooden Chest. Completing a few simple tasks, like joining the Telegram channel, following the game on Twitter, and engaging with a tweet, lets you upgrade to a Pink Chest. Invite 3 friends, and you'll get a Splatter Chest. That's a better reward for just a few minutes of social clicking.

The entire process is fun, easy, and smooth, matching Doodles' playful tone. 

Doodles UP! is coming to Telegram

What is Doodles UP! – Kyle's Journey?

Doodles UP! – Kyle's Journey is a fast-paced, skill-based multiplayer game that follows a main character named Kyle. In the game, players guide Kyle as he runs away from Data‑bo‑data (a data processing firm that first appeared in their social AI mini-game, Lord of the Files), travels through a strange Portal, and enters "the threshold of sanity." The game centers on catching bugs, which are Kyle's favorite food. Collecting these bugs lets you earn points and unlock rare in-game items.

Players will be able to:

  • Compete against each other in head-to-head games
  • Track progress through global leaderboards
  • Collect coins that unlock rare rewards inside the game

This is all built using Elympics, a real-time multiplayer engine designed for web3 games. Elympics gives the game tools for fair matchmaking, fast loading, and token-based play that works across chains.

Why Telegram and TON?

The game is launching inside Telegram, using the TON Blockchain, which is short for The Open Network. TON is designed for speed and simplicity, two things that help onboard players who aren't deep into crypto or web3. Telegram already has over a billion users, and now it's opening to web3 gaming through TON.

Here's what Jack Booth, VP of IP Strategy at TON Foundation, had to say:

"Doodles UP! - Kyle's Journey marks a major milestone for Doodles as it's their first release on TON Blockchain. We're thrilled to introduce not only a beloved IP, but also a new level of interactivity and competition to the ecosystem. Players can now connect, compete, and engage with digital collectibles in exciting new ways that are only possible on TON. Launching on TON also means tapping into Telegram's global community, with the potential to reach over 1 billion users, and making Kyle's Journey one of the most accessible blockchain games ever."

The platform's focus on easy access and real-time communication makes it a smart fit for a light and social game like this one. You won't need to download anything outside Telegram, just join the bot, tap your way through the tasks, and wait for launch.

Early access: how to join and what you get

Joining early is simple. Go to t.me/DoodlesUP_bot and follow the steps. Once you're in, you'll instantly receive a Wooden Chest. This is your first reward, but you can upgrade it. The more tasks you do, the better your loot.

For a start, there are 4 social tasks to complete, namely:

  • Joining the Doodles UP channel
  • Entering the Telegram community group
  • Following the game on X
  • Reacting to a tweet from the game team

Each task gets you closer to a better Chest, which will likely contain more valuable items once the game goes live. These early quests are also designed to build the player base ahead of launch day on August 13.

Doodles, the web3 IP

A closer look at Doodles, the Web3 IP

Doodles started in October 2021 as a collection of 10,000 generative NFT characters created by Evan Keast, Jordan Castro, and illustrator Scott "Burnt Toast" Martin. Each character was hand-drawn and carried the signature bright and whimsical look the brand is now known for.

As the project grew, so did its team and goals. Julian Holguin, former president of Billboard, joined as CEO in 2022, while Pharrell Williams took on the role of Chief Brand Officer. Together, they began shaping Doodles into a full entertainment brand, not just an NFT set. Today, Doodles spans digital and physical items, games, music, fashion, and storytelling. There are products like:

  • Space Doodles, animated avatars with custom audio
  • The Dooplicator, used to mint new wearables
  • The Inkubator, a fund for community-created projects

Pharrell's influence led to unique drops like Pharrell‑Packs, bundles that mixed clothing, music, and digital art. These expansions helped Doodles move toward becoming what some have called the "Pixar of Web3."

According to the team, Doodles UP! is a key step in that journey. It makes the IP playable, competitive, and social, while also tapping into a wide mainstream audience on Telegram.

Doodles in a growing space of Web3 IPs

Doodles is not the only web3 brand bringing its world to games. Another major name in this space is Pudgy Penguins, which has expanded into gaming through titles like Pengu Clash, a Telegram-based skill battler now live on TON. The brand is also building a browser-based social game called Pudgy World on zkSync, where players unlock traits through physical toys. Other titles include Pudgy Party, a mobile party game set for 2025, and LOL Land, a dice-based board game created with YGG that has already launched on Abstract. Their past efforts even reached physical shelves through Walmart partnerships, showing the potential of NFT brands moving into everyday spaces.

The rise of games like Doodles UP! shows how web3 isn't just about trading JPEGs or flipping NFTs. It's about building brands that span media types: comics, games, toys, music, and more. These projects want to reach people who've never used a wallet or bought an NFT. Telegram, TON, and games like this one make that jump easier.

With the launch coming up fast, now is a great time to secure your spot in Doodles UP!. The game goes live later today, and early players will have the chance to earn rare rewards and join a fresh, fun world built for Telegram.

To get started, visit: https://t.me/DoodlesUP_bot