Doodles, a popular NFT project, is making a major transition. They announced that their "Stoodio" platform for customizing avatars will move from the Flow blockchain to Base, an Ethereum layer-2 network developed by Coinbase. This change, set to occur in mid-July, aims to benefit from Base's cheaper and faster transactions.
The move from Flow, a blockchain Doodles chose in early 2023, isn't due to any problems with Flow. Julian Holguin, Doodles' CEO, highlighted that Flow has been a great partner. However, the decision is more about future growth and where their community is already active. “Flow were incredible partners to us. They've built some of the stuff that this space as a whole should be most proud of,” said Holguin. The shift aims to align better with their community and future vision.
Base, developed by Coinbase, is becoming a popular choice for Ethereum scaling due to its faster and cheaper transactions compared to the Ethereum mainnet. This makes it an ideal platform for Doodles to grow and enhance user experiences. The Stoodio platform, known for its wide array of digital wearables and collectibles, will significantly benefit from Base's infrastructure. With over a million followers on social media and millions of weekly views for its animated content, Doodles is poised to expand its reach through this move.
Overall, partnering with Coinbase and Base is a strategic move to make crypto more accessible. “Aligning with Coinbase and Base brings us back to our roots and propels our mission to make crypto more accessible and engaging,” said Holguin. This partnership will help Doodles connect more directly with their community, cutting out middlemen and creating a richer ecosystem for everyone involved.
Jesse Pollak, the creator of Base, expressed excitement about the partnership. “Doodles is a major contributor to the creative on-chain culture and is deeply aligned with Base’s vision of building a global on-chain economy that serves artists and creators.” This move will strengthen the Doodles community and enable better engagement with fans.
This migration aligns with Doodles' broader entertainment strategy. In September, Doodles will release an animated short film titled "Dullsville and the Doodleverse." Scott “Burnt Toast” Martin directs the film, and Pharrell Williams produces the music, creating a blend of entertainment and blockchain technology. Musicians Lil Wayne and Coi Leray will also contribute to the project.
Austin Hurwitz, Head of Business Development and Strategy at Doodles, is optimistic about the collaboration. “We believe that the next wave of crypto adoption will be driven by products that are not only easy to use, but also entertaining and valuable,” he said.
Doodles haven't launched a dedicated P2E game yet, but they're exploring the space. This is evident by comments from Doodles co-founder Erick Ranzenbach, who discussed the potential for Doodles avatars to accumulate unredeemed rewards within a P2E game. These avatars could then be traded with the rewards bundled in. Doodles' future plans might involve integrating their existing NFT wearables and accessories into P2E experiences.
Positively, Doodles' focus on creating engaging and rewarding experiences aligns well with the principles of P2E. The wide range of digital wearables and collectibles available in the Stoodio can be used in various games, offering users more opportunities to earn and trade NFTs. This could attract more gamers to Doodles' platform, combining fun and financial rewards.
All in all, Doodles' decision to move the Stoodio platform to the Ethereum layer-2 Base is a strategic step to improve scalability, reduce costs, and reach more people. Supported by Coinbase, this move will expand Doodles' digital presence and provide better experiences for its community. Additionally, it has the potential to positively impact the play-to-earn sector by offering improved gaming experiences.