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Phil Hall
Phil Hall
Mar 17, 2021

DC Comics Wants to Dive into NFTs Themselves

DC Comics has the ambition to do something with NFTs and therefore they don't allow their freelance artists to use their IP.
DC Comics Wants to Dive into NFTs Themselves

DC Comics has the ambition to do something with NFTs, digital collectibles or digital art themselves, and therefore they don't allow their freelance artists to use their intellectual property. That's the reason why a Justice League art airdrop from Boss Logic was cancelled last minute on Nifty Gateway. DC Comics hasn't announced any plans yet in the blockchain space.

DC Comics is the comic book company behind franchises like Superman, Batman, and Wonder Woman. Tech website Gizmodo describes that DC sees NFTs as the newest craze for fan collectibles as they have created quite some buzz in the media. However, the company is quite firm on people selling digital art based on their IP:

"The offering for sale of any digital images featuring DC’s intellectual property with or without NFTs, whether rendered for DC’s publications or rendered outside the scope of one’s contractual engagement with DC, is not permitted."

Jay Kogan, Senior VP of Legal Affairs at DC Comics - source: Gizmodo

As a result people working for or with DC Comics will need written permission before they are allowed to sell NFTs featuring DC images. The sales of Boss Logic's artwork has been cancelled, but what about all those others? José Delbo has been making millions selling Wonder Woman and Batman artworks.

What is crypto art?

Crypto art or digital art has been around for many years. However, without the existence of blockchain technology it was impossible to verify authenticity and rarity. Now digital art is connected to a token on the blockchain. That way buyers can see how many copies of a certain artwork there are, and whether the product is original. Now, during the NFT hype, we also refer to crypto art as NFT art.

The concept of seeing a digital image as art, is one thing. However, for many people it will be a challenge to consider digital images as valuable. Consider this: The Mona Lisa is worth many millions of dollars. If I would paint the Mona Lisa in an exact copy, it would be worth only 50 dollars. Because we all know where the original version is. Being able to verify the authenticity and rarity of a piece of art is crucial.

Some people don’t care about the Mona Lisa. It’s just a painting. They are happy to download an image for Google Images, print it on canvas and hang it in their living room. Others want the real deal. The same rules go up for digital crypto art.

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