Creepz is on a roll. Just a week after announcing its first web3 game, Creepz Clash, the team behind the popular NFT collection has now revealed Creepz Party, a multiplayer party game designed for both casual and competitive play. This marks the next step in Creepz's pivot from a high-value NFT brand into a full-fledged entertainment powerhouse.

Creepz Is Building Web3 Games

In just over a week, Creepz has unveiled two gaming projects:

  • Creepz Clash – A multiplayer hero shooter with fast-paced, strategic gameplay. Launching on console and desktop. 
  • Creepz Party – A wild and engaging multiplayer party game. There are not many details yet, but the team claims that it will be their "cutest multiplayer party game" ever, taking place in a "sci-fi galaxy full of hilarious adventures."

Both titles will be powered by $CREEPZ, the brand's native ecosystem token, which hasn't launched yet. More details will be released when the full website goes live.

This shift into gaming is part of Creepz's bigger plan. First launched in early 2022 as an NFT collection called Creepz by OVERLORD, the brand quickly became one of the biggest web3 IPs. It all started with the Invasion Pass, an NFT collection of 8,888 items that granted access to the LOOMI governance token. Soon after, Creepz expanded with its flagship Genesis collection, featuring 11,111 NFTs. By mid-2022, the project had skyrocketed to a valuation of $400 million. 

While the NFT boom cooled off, Creepz didn't slow down. Like many legacy NFT brands, it has been investing in multiple entertainment ventures. These include a planned TV series, fashion collaborations, and now, video games. According to the team, their vision goes beyond digital collectibles.

"Creepz isn't just another NFT project—it's the blueprint for how web3 IP breaks into mainstream culture," said Overlord, the creator of Creepz. "Where others have stumbled, we're proving that web3 can power real entertainment experiences that captivate audiences globally. Gaming, fashion, and entertainment aren't separate verticals for us—they're part of one interconnected vision."

Backed by Major Entertainment & Esports Players

Creepz isn't alone in their push into gaming and entertainment. The brand has secured major partnerships to help bring its vision to life:

  • WME & ThreeSixZero – These leading entertainment agencies are securing top-tier media and entertainment deals to expand Creepz beyond web3.
  • Stoopid Buddy Studios – Known for hit animated shows like Robot Chicken, this partnership will help bring the Creepz universe to life through storytelling and animation.
  • Esports Partnership with M80 – One of the fastest-growing esports organizations is teaming up with Creepz to push it into the competitive gaming scene. Expect tournaments, influencer collaborations, and live events.

These strategic tie-ups will put Creepz in a strong spot to bridge web3 and mainstream entertainment in a way few NFT brands have done successfully.

The Bigger Picture

While Creepz Clash and Creepz Party look fun, the real challenge is turning these games into long-term, sustainable hits. Web3 gaming has seen many projects launch with hype but struggle with retention, and no NFT collection (outside of BAYC, perhaps) has fully evolved into a mainstream multimedia entertainment brand.

However, Creepz is betting on a different approach. Instead of solely focusing on token speculation, it's rolling out real entertainment products that offer utility from day one. The team has emphasized that $CREEPZ will be an integral part of the ecosystem, ensuring that both games have meaningful, long-term engagement.

As Creepz steps out of stealth and into the spotlight, it's clear that this is more than just another web3 project. With gaming, animation, and esports in the mix, Creepz is placing itself as one of the most ambitious web3 entertainment brands. The question is: Can it pull off what so many others have failed to do?