Blockchain gaming publisher Nebula3 GameFi has announced the launch of the Cartoon Craft Campaign on Immutable Play, introducing the traditional mobile title to the world of on-chain gaming while rewarding users for completing simple social quests.

What Is Cartoon Craft?

Cartoon Craft is a popular mobile real-time strategy game developed by Studio NAP and set to be published by Nebula3 GameFi for its web3 version. It features a lighthearted cartoon art style and streamlined base building mechanics, which of course means that the game features familiar elements of classic RTS titles, including resource gathering, worker management, unit production, and tactical combat. Its visual identity and simplified controls make it accessible to a broad audience while retaining the core strategic structure of the genre.

Players begin each match by sending workers to collect gold and lumber. These resources support construction of key buildings such as barracks, defensive towers, and specialized production structures. Once a base is established, players train a variety of units, including soldiers, archers, sword-wielding fighters, and heavier options like tanks and trolls. The objective in most scenarios is to scout the opponent’s base, evaluate their defenses, and deploy a well-timed attack to eliminate enemy forces.

The game also encourages experimentation with different economic paths. Players may choose a rich economic strategy that focuses on gathering large amounts of resources before producing a full army, or they may pursue a faster, more guerrilla-oriented approach that relies on early pressure. The inclusion of multiple unit types and varied production timings also allows for diverse match outcomes. While the game seems to retain the charm of its original mobile version, it has now been reintroduced on Immutable Play to support expanded features and web3 integration.

The game has generated more than 3.5 million downloads across earlier mobile releases to date and is now branching out by joining the blockchain gaming world, with the 2 versions likely to remain separate. Just like the original, this blockchain version will also be coming to Android and iOS. Following a new trailer earlier this month, the strategic title now appears in the Immutable Play ecosystem, where it joins a range of blockchain-enabled games that incorporate optional ownership elements and reward features. The listing brings with it its own campaign event.

What Is the Cartoon Craft Campaign?

The Cartoon Craft Campaign is a quest-based community event on Immutable Play designed to introduce new players to the game and reward participation through an incentivized questing system. The campaign allows players to complete a series of tasks, earn platform currency Gems, and engage with both the game and its surrounding ecosystem. The campaign follows the broader format of Immutable Play events, which often include social quests, viewing tasks, and participation-based objectives.

The campaign presents a list of 5 available quests. These tasks are only social right as the web3 version of the game is not live yet, with the quests ranging from engagement with official social channels to viewing promotional content and visiting the game’s official website. Every completed quest awards Gems, a reward type used within the Immutable Play platform. Players can earn Gems by performing actions such as following the official Cartoon Craft account, watching the newly-released game trailer, visiting the Cartoon Craft website, and by following the Nebula3 development team. Each task awards 10 Gems, meaning you can earn up to 50 Gems at the time of writing, with more quests likely to be added over time. One of the quests is currently eligible for perpetual rewards.

The campaign is supported by web3 gaming publisher Nebula3 GameFi and is structured to help centralize community engagement as the game enters the Immutable ecosystem. Here is how you can easily join in for some free Gems.

How to Join Cartoon Craft Campaign

Joining the Cartoon Craft Campaign requires setting up an Immutable Passport on the Immutable Play website. Players can create an account directly on the platform via email address or a supported social login method. Once logged in, users can navigate to the Cartoon Craft platform page, where the campaign is displayed together with the list of available quests and reward values.

As of writing, anyone can easily participate by simply completing the available social quests for free. Each quest provides a specific instruction, such as visiting a page, following an account, watching a video, or interacting with content on X. After completing an action, players return to the Immutable Play interface and verify completion. Some quests verify automatically through platform integration. Others may require manual confirmation, depending on the type of task. Once verified, the system awards the corresponding Gem amount to the user’s account.

The campaign structure does not require specialized knowledge of the game. It allows players to begin interacting with Cartoon Craft before the full release of the blockchain-powered mobile versions and before deeper gameplay systems become available. The tasks as such serve the purpose of onboarding web3 gamers to the game while rewarding participants with platform currency in the process in a way that makes for an accessible experience to both new users and existing community members already enjoying the Immutable ecosystem.

Gems represent the main platform currency of Immutable Play, which can be used to earn rewards in the ecosystem by redeeming the currency for Keys in order to enter weekly draws. These weekly draws provide prizes such as more Gems and $IMX tokens.

The Cartoon Craft Campaign functions as the starting point for the game’s integration into the Immutable ecosystem and web3 gaming in general, introduces the game’s core concepts, supporting social growth, and providing a reward structure that encourages continued interaction and interest for this new version of the traditional mobile title. For players interested in classic RTS gameplay with web3 features, the campaign presents an accessible way to join the community while earning platform rewards.

Details on any potential future campaign plans do not seem to have been mentioend at the time of writing, nor is there a confirmed release date or timeframe for the launch of the game itself.

If you’re looking to play something right now though, check out our latest video on the top 5 crypto mobile games for this month. For games inside the Immutable ecosystem, you may want to take a look at Slime Miner’s Immutable Quest Season 2.