Automobili Lamborghini and Animoca Brands Collaborate to Blend Luxury Automotive with Digital Innovation

Animoca Brands has partnered with Automobili Lamborghini to “combine both companies' respective strengths to deliver unique experiences for Automobili Lamborghini's fans and customers”

This partnership aims to redefine brand engagement within the automotive industry by leveraging Animoca’s digital knowledge and presence. This collaboration between Automobili Lamborghini and Animoca Brands signifies a step forward in bringing automotive luxury brands to the digital space – potentially setting the stage for a new era of brand engagement.

The strategic alliance will merge Lamborghini’s heritage of automotive excellence with Animoca Brands’ pioneering digital technologies. This convergence of high-octane performance and cutting-edge digital innovation positions Automobili Lamborghini at the forefront of the automotive industry's evolution, enhancing both community engagement and brand interaction.

None of the parties involved have yet given us any information about what we may actually see as a result of this partnership, but it will be interesting to hear what ideas they propose for this meeting of the physical and digital worlds. And to see if this also involves interaction with the Mocaverse and/or the Moca ID in any meaningful way.

Exclusive Partners: Gravitaslabs and Motorverse

To spearhead this initiative, Lamborghini and Animoca Brands have enlisted two key, exclusive partners: Gravitaslabs and Motorverse. 

Gravitaslabs is a creative design studio and technology company specializing in immersive marketing platforms that use blockchain technology, NFTs, and gamified solutions to engage audiences. Their partnerships with major brands across automotive, entertainment, sports, and fashion sectors  shows that they have experience and expertise in web3 and digital innovation. To learn more about Gravitaslab, visit their website.

Motorverse is a global ecosystem developed by Animoca Brands, dedicated to digital vehicles, racing games, and motorsports culture. This platform allows automobile and motorcycle enthusiasts, as well as gamers, to engage in a vibrant, community space where they can collect and trade officially licensed digital vehicles, participate in racing games, and access exclusive real-world experiences. By integrating Lamborghini's brand into Motorverse, the partnership will offer fans new ways to interact with the brand’s iconic models in the digital realm. And perhaps even access to exclusive events in the real world?!

Motorverse is connected to numerous web3 racing projects including MotoGP Ignition, Revv Racing, and the recently released Animoca title, Cosmic Royale. To get started with Motorverse, head over to their website and claim your free Driving License!

About Automobili Lamborghini S.p.A.

Founded in 1963 in Sant'Agata Bolognese, Italy, Automobili Lamborghini is a world recognized name in the luxury automotive world. The company has consistently pushed the boundaries of engineering and design, producing legendary models such as the Miura, Countach, and Aventador. Today, Lamborghini’s lineup includes the Huracán, the Urus (the world’s first super SUV), and the Revuelto (the brand’s first V12 High Performance Electrified Vehicle).

With a global network of 184 dealers in 54 countries and over 10,000 vehicles delivered in 2023, Lamborghini is a prominent player in the luxury automotive sector. The company is committed to sustainability through its "Direzione Cor Tauri" program, aiming for complete hybridization of its range by the end of 2024. Lamborghini’s mission, "Driving humans beyond," reflects its core values of being "brave," "unexpected," and "authentic."

About Animoca Brands

Animoca Brands is a web3 focused, investment and development studio with investments in over 400 web3 projects. These include Yuga Labs, The Sandbox, Phantom Galaxies, Life Beyond, and many, many more!

Animoca Brands is a trailblazer in the web3 space, leveraging blockchain technology to offer digital property rights, a customizable digital identity system (The Realm Network), and contribute in general to the idea of an open metaverse. The company’s extensive investment portfolio and numerous subsidiaries further highlight its influence in the blockchain space, particularly in the rapidly growing area of web3 gaming! 

If you’re involved in the web3 gaming scene and aren’t already familiar with Animoca Brands, then you should visit their website, follow them on Twitter, and join their Discord to learn more.