Blockchain gaming ecosystem Aria has revealed the updated tokenomics for the upcoming $ARIA token, shortly after rebranding to AriaAI.

What Is the $ARIA Token?

$ARIA is the upcoming governance and utility token of the newly-rebranded AriaAI ecosystem. It will launch on the BNB Chain and be tradable on PancakeSwap while featuring token utility such as the ability to make governance votes on the ecosystem’s future development, acquire in-game assets and spend the token on AI usage, according to the utility section of the new whitepaper. This should mean that players will be able to use the token in the team’s upcoming hardcore mobile RPG, among other AI-powered games and experiences, but there’s not a lot of detailed information on token utility at the time of writing.

What we do now have detailed info on is tokenomics. Well, we did already have details from an older whitepaper, but that info seemed to be somewhat outdated, as the team teased in a July X post that a reveal of the most updated tokenomics would take place soon. That reveal has now just happened a month after that X post, providing their community and anyone interested with all the important bits you need to know ahead of the token’s upcoming TGE, which looks set to take place on August 21 on Gate.io as part of the centralized exchange’s token launch platform. This will mark the start of spot trading, with an exact listing time set to be announced soon.

What Are the $ARIA Tokenomics?

According to the up-to-date tokenomics published on August 18, 2025, $ARIA will feature a total supply of 1 billion tokens that is allocated across the following 6 categories:

  • Community & Airdrop (51%)
  • Team (15%)
  • Marketing (10.8%)
  • Ecosystem Fund (9.7%)
  • Investors (8.5%)
  • Liquidity (5%)

51% of the total supply has been allocated to the Community & Airdrop category, rewarding early supporters for their community engagement and participation in the ecosystem. Specifically, the community has been able to earn airdrop points by staking NFTs for a limited time through the ecosystem’s Telegram bot as well as by ranking high enough on the CBT leaderboard. For this allocation, 8.8% of it will be unlocked on TGE, followed by 36 months of linear vesting. Crucial to note here is that this vesting schedule involves distribution “via various game leaderboards and campaigns,” so it looks like anyone with an airdrop allocation will have to stay consistently active and engaged in the ecosystem in order to unlock the rest of their stash. An airdrop checker is now live, allowing users to check their rewards for both the Telegram Mini App, and for their rank on the CBT leaderboard. This airdrop checker only shows the amount of tokens that you can claim on TGE, not your total allocation.

As for the team, they have 15% of the total supply in order to incentivize and retain “the core development and operations team,” and 0% of it will unlock on TGE. Their allocations are set to unlock 12 months after token launch, followed by 36 months of linear vesting. This is different from the old tokenomics, in which the team had a 6-month cliff instead of 12.

The Marketing allocation of 10.8% is set to be used for CEX-focused marketing campaigns and promotions, and 81.5% of it unlocks straight away on TGE. The rest of it unlocks 1 month after token launch.

The Ecosystem Fund is designed to support long-term ecosystem growth, integrations, and partnerships. It’s 9.7% share of the total supply does not seem to unlock at all on TGE, though it’s not stated when its 36-month linear release begins. Based on the emissions image, where the category is referred to as Game Eco Funds, the linear vesting probably starts one month after TGE.

Investors hold 8.5% of the total supply, but 0% of it unlocks on TGE. They have a 12-month cliff to wait out before a linear quarterly unlock schedule begins over the course of 12 months.

Last but not least is of course Liquidity, which makes up 5% of the total token supply and is 100% unlocked on TGE to ensure there is enough liquidity on both DEX and CEX, which for the launch seem to be PancakeSwap and Gate.io.

What Is AriaAI?

AriaAI is a next-gen platform focused on combining web3 and entertainment with AI. This is a rebrand of Aria, which was purely focused on being a blockchain gaming project and scalable ecosystem that is spearheaded by an open world third-person action RPG for high-end Android and iOS mobile devices.

Now, the developers are moving their project into a more AI-focused era in an effort to create more personalized and varied entertainment experiences. According to the official rebrand announcement on X from August 15, the team is now focused on delivering intelligent, “emotionally responsive” AI NPCs and creating personalized, branching storytelling experiences while enabling reactive AI-generated content and evolving, dynamic gameplay.

In order to successfully integrate AI in diverse ways across their ecosystem, the team has partnered with the first AI consumer layer, MyShell.AI, to utilize their advanced AI tech in order to bring AI features into proper web3 gaming experiences for all to enjoy.

“It’s the beginning of an interactive world that learns, adapts, and tells stories — with you at the center.”

According to the new whitepaper, AriaAI is a next-gen “game development and publishing experiment” that is inspired by Disney-style worlds and AI tech while representing “a major leap forward in bringing Web2-quality game design and publishing standards into the Web3 era.”

Players can look forward to exploring an adaptive game world that includes the previously mentioned features such as intelligent NPCs and AI-generated content. The hardcore mobile RPG that has been in development before the rebrand will still continue to be a part of the ecosystem, which will in the future now also include AI games, an AR app, a character AI agent supported by MyShell, and a Telegram mini-game to help social gamers understand the world of Aria.

Last month, Aria raised $5m to bring next-gen web3 gaming to the masses.