Recently, the subsidiary company of Animoca Brands, Animoca Brands Japan, signed a memorandum of understanding (MoU) with Square Enix. The goal behind the MoU is to boost the global marketing of Web3 Symbiogenesis and the 10,000 NFT characters associated with its game utility. Animoca Brands will use its market-leading expertise and relationships to promote collaboration opportunities for over 400 Web3 companies. 

Symbiogenesis is Square Enix’s NFT-based entertainment project famous for creating the Final Fantasy series, the Kingdom Hearts series, and other popular RPGs. Also, it has 10,000 NFT game characters that offer utility in the game. The game features a high level of gameplay where NFT collectibles can be developed into characters.

The game’s NFTs are used as avatars (PFPs) to interact with the community and access the game with a high level of gameplay. Players can complete missions of Symbiogenesis and unlock the secrets of its fantasy world by progressing through the main story.

Symbiogenesis producer at Square Enix, Naoyuki Tamate, said, “We are very excited about this initiative and look forward to working with Animoca Brands Japan to bring the Web3 experiences to a wider audience in an even more strategic way.”

Blockchain in Japan

Animoca Brands Japan was founded in 2021 and is a subsidiary of Animoca Brands Corporation Limited, a leading global Web3 company. It provides a platform that combines IPs with blockchain technology and supports IP holders to build their ecosystems with the help of Web3 services. 

Since its establishment, the company has gained expertise in the Web3 space and will use that in the global expansion of symbiogenesis. Not to mention, it will also support Symbiogenesis NFT sales and global marketing for the upcoming NFT Launchpad. 

The COO of Animoca Brands, Kensuke Amo, shared his views on the partnership. He said, “Animoca Brands is pleased to be working with Square Enix, an entertainment company that provides world-class content and IP that Japan can be proud of. We are proud to support the global development of symbiogenesis as we continue our work to make Animoca Brands Japan the Web3 gateway between Japan and the rest of the world.”