Altava announced its agreement to introduce the NFT project in the metaverse in a press statement on December 7. The new metaverse activity will honor Altava's recent successful pop-up store in Seoul. The store features its Bored Ape Golf Club (BAGC) NFT line.


Altava Group, founded in 2018, is a premium fashion firm that integrates iconic names into the metaverse. Altava Group enables users to engage with their customers in both the virtual and real worlds for high-end luxury businesses and selective partners. Its offices are located in London, Seoul, Tokyo, and Paris.

Earlier this month, the Atlava group teamed with Yuga Lab IP Ecosystem to debut its new Bored Ape Golf Club NFT line. The new NFT collection gives customers access to golf-themed merchandise imprinted with the new BAGC NFT collection's logo.

The Altava Group is Expanding its Metaverse Venture

To begin, Altava has formed several key alliances recently to construct the infrastructure for linking NFTs to the real world. In October, the renowned fashion brand announced a strategic partnership with Bemyfriends. The partnership aims to link NFT projects in real life (IRL) and develop special communities for NFT holders.

Additionally, Altava will be enjoying the successful debut of its Seoul pop-up store, presenting its BAGC line in its new metaverse integration. The fashion label will launch a P2E miniature golf experience in a 3X3 LAND in The Sandbox and ALTAVA Club House.

Meanwhile, The Sandbox and Altava have yet to announce a specific date for the release of their new golf experiences. On the other hand, the metaverse platform has said that the play-to-earn mini-golf experiences will be available by 2023.