Game Developer & Studios (Partner)

The Opportunity

PlayToEarn (playtoearn.com) is the leading crypto-gaming media and discovery platform, reaching hundreds of thousands of monthly organic visitors. Over almost a decade, we have helped thousands of crypto games reach tens of millions of gamers and generate hundreds of millions in revenue.

Now we are also publishing our own games. TedlCash, our first in-house launch (a get-paid-to platform in the style of Freecash), is already showing strong traction with thousands of active users in its first month, powered entirely by in-house marketing on PlayToEarn. Our second game, HeroLaneWars, has surpassed 10,000 alpha signups in just over a month from its signup page alone.

That is what one push from PlayToEarn's audience looks like. And it is the kind of distribution we can put behind your game.

We are looking for game developers and studios to join us through a partnership model. You build the game. We bring the players. The deal scales with what each side puts in.

We see game publishing as a serious growth path for PlayToEarn. The fastest way to scale it is by partnering with developers and studios who have the vision and the skill to build great games but lack the marketing resources to put them in front of the audience they deserve. That is exactly where we come in. Solo developers and small studios are especially welcome, including those using AI workflows to multiply their output as builders.

How the Partnership Works

There are two main structures, plus hybrids that combine elements of both. Each deal is tailored to fit your situation, your stage, and your appetite for ownership versus simplicity.

Structure A: You keep your studio. We get equity and a revenue share for marketing.

You retain ownership of your studio and your game. You remain the developer and the publisher. PlayToEarn becomes a marketing and distribution partner, taking an equity stake in your studio and a share of game revenue in exchange for the marketing push on our platform.

The exact split is negotiated based on:

• The stage of your game.

• The level of marketing commitment we make.

• Whether the game ships co-branded with PlayToEarn.

This structure suits developers and studios who want to keep ownership and control of what they build while gaining a serious distribution partner.

Structure B: PlayToEarn becomes the developer and publisher. You earn a share of net profit.

The game ships under PlayToEarn as the official developer and publisher. You build and run the game for us on a success-based model. We handle publishing, marketing, financials, and bureaucratics. You earn a share of net profit from the game.

This structure suits developers who want to focus purely on building and shipping games, without the overhead of running a studio or the burden of running a business around their work.

Hybrids

Real deals often sit between A and B. The deal structure is open to discussion based on what you want to own, how much we commit to, and where the game is in its lifecycle. We can structure it for you.

What We Bring

Depending on the size of the deal, the marketing value we provide can range from thousands to tens of thousands of dollars per month.

What that looks like in practice:

• Game listing on PlayToEarn, including a Plus (premium) subscription worth thousands of dollars per year, for the lifetime of the partnership.

• Front page placement above rank 1 on our game list, with rotating featured slots set by the deal.

• Top trending placement during major content drops, updates, and announcements.

• Banner ad inventory across PlayToEarn for game promotion and player acquisition, with frequency and inventory scope set by the deal.

• Newsletter inclusion at major milestones throughout the partnership.

• Press releases and sponsored news coverage through our editorial channels at major updates and announcements.

• Social shoutouts across PlayToEarn's X, Discord, LinkedIn, and other community channels at recurring intervals and key moments.

• YouTube videos featuring the game on our channel for major releases and updates.

• Direct access to our network, built over nearly a decade in the space, including founders, C-level executives, and decision-makers at the largest crypto gaming companies and studios.

• Distribution and crypto gaming expertise as advisors. We have seen what works, what flops, and why, across a decade of operating at the center of the space.

• Potential financial investment in further scaling, especially under Structure B, as the game grows under our brand.

The intensity and frequency of each push is set by the deal structure and the game's stage.

What You Bring

You are responsible for the game itself end to end. That means:

• Game development. Building it, iterating on it, shipping updates.

• Maintenance and live operations. Bug fixes, patches, content updates, version upgrades.

• Servers and infrastructure. Hosting and running the game.

• Player support. Handling user questions, complaints, and community issues.

• Game website. A dedicated landing or marketing site for the game itself, separate from its listing on PlayToEarn.

• Game-specific socials. Channels dedicated to the game itself (X, Facebook, Instagram, TikTok, and similar).

We may help with any of these as the partnership grows and as the deal structure and revenue justify it. But by default, you own the work of running the game.

Application Requirements

Must Have

• A game. Playable build, demo, or in-progress project with code, screenshots, or video we can see. Ambitious developers just starting on a game with a clear, well-thought-out vision can also be considered.

• Proficiency with AI tools. PlayToEarn operates with AI-assisted workflows across the company, and we expect partners to do the same. You should be using AI workflows across design, code, art, audio, and content production to multiply your output as a solo or small-team developer. The more leverage you get from AI, the better this partnership works.

• Ability to ship and run a game end to end. Development, maintenance, support, servers, updates. The whole stack, not just the fun part.

• Self-discipline and ownership of your time. This is a remote partnership with no fixed working hours. You set your own pace, and what you ship determines your income. We are here to support you as the game ships and grows.

• Understanding of what makes a game engaging and retentive. Players need a reason to come back. You should understand session loops, progression, monetization, and what keeps a game alive.

Nice to Have

• Prior shipped titles or measurable traction on a previous game.

• Live game operations experience (running a game with active players, not just shipping and forgetting).

• Understanding of crypto and Web3 gaming, especially earning mechanics for players.

• Existing community around your work or your prior games.

Why This Works

The math is simple. Distribution is the single biggest bottleneck for solo developers and game studios. You can build the game. Reaching the right players is a different problem, and it is expensive to solve from scratch.

PlayToEarn already has the audience. Our distribution engine has been refined over nearly a decade at the center of crypto gaming. Partnering with us puts your game in front of that audience without you spending hundreds of thousands in user acquisition.

We share the upside because both sides invest in making the game succeed. You build the game. We make sure it reaches the right players.

About PlayToEarn

PlayToEarn Pte. Ltd. is a Singapore-based crypto-gaming company founded in 2018, operating playtoearn.com, the leading crypto-gaming media and discovery platform reaching hundreds of thousands of monthly organic visitors. As the first and most established crypto-games data aggregator, we list and rank over 3,200 games using our proprietary PlayToEarn Score. We also operate the largest YouTube channel in crypto gaming, spotlighting games featured on our platform, host the annual Blockchain Game Awards, publish daily news, run a reward ecosystem for our community, and organize tournaments. Building on this foundation, we are now also expanding into in-house game development and publishing (with TedlCash and HeroLaneWars as our first titles), and are launching our first real-world, NFT-backed collectible IP brand, TEDL.

How to Apply

Tell us why you are the right developer or studio to partner with PlayToEarn. We especially want to see what you are building (a playable build, demo, video, in-progress code and screenshots, or a clear concept if you are just starting), hear about your game development background, including any games you have shipped before, and understand your vision for the game and why you believe it has the potential to scale. Those answers decide whether we move to a deal conversation. Include your portfolio, GitHub, or any links that show your work.