Bubble gum company Wrigley plans to enter the Web3 domain

Wrigley, an American chewing gum company, has applied a trademark for 'Juicyverse' to enter the NFT and metaverse space. 

According to trademark attorney Mike Kondoudis, these applications were filed with the United States Patent and Trademark Office (USPTO) on March 24th by The Wm. Wrigley Jr. Company. The firm is claiming plans for the below virtual goods and services: 

  • NFTs, namely downloadable image files that contain images of artwork, apparel, candy, and snacks for use in virtual worlds;
  • Entertainment services, such as providing virtual environments in which users can interact for fun; and
  • Provide temporary use of non-downloadable software for sharing, storing, transmitting, and viewing crypto collectibles.

As of writing, Wrigley has not released any details about Juicyverse or its potential Web3 ventures. However, Wrigley's parent company, Mars, Incorporated, had previously taken a similar approach in bringing some of its famous confectionery brands into Web3. Last year, the company filed similar trademarks for its M&M's and Snickers brands, claiming plans for NFTs and the metaverse.

Of course, Mars and Wrigley aren't the only confectionery companies jumping on the bandwagon. In November, Swiss chocolatier Lindt USA launched its own metaverse outlet in partnership with ByondXR. Visitors could buy Lindt's premium chocolates while engaging in various immersive experiences. In December, Hershey entered the metaverse by partnering with LandVault to launch a virtual spot in Decentraland. During the Christmas-themed activation, users could explore virtual shops and earn exclusive rewards. 

No doubt, many major corporations have been looking to expand their brand presence in the growing virtual world and NFT markets. By filing for Web3 trademarks, Wrigley is positioning itself at the forefront of this trend.