What Roblox Plus Includes From Day One

The base Roblox Plus membership delivers a 10% discount on all in-game item purchases, avatar items, and other Robux transactions from the moment a user subscribes. Roblox covers the cost of that discount directly, meaning creators receive the same earnings per item sold regardless of whether a subscriber or non-subscriber makes the purchase.

Subscribers who maintain an active Roblox Plus membership for three consecutive months see that discount double to 20%. The incentive to stay subscribed rather than cancel and resubscribe is built into the discount structure from the start.

Beyond discounts, Roblox Plus includes free and unlimited access to paid private servers across all supported games, the ability to trade avatar items and publish avatar creations, fee-free Robux transfers between users, and an exclusive profile badge. Additional features and benefits are planned to follow after the April 30 launch, and the ability to add monthly Robux directly to the subscription through optional bundles is being introduced shortly after launch. Those optional tiers, called Plus 500, Plus 1000, and Plus 2000, combine the base Plus subscription with varying Robux allocations.

A New API Gives Creators a Direct Cut

The announcement introduces a new tool for developers building on the platform. Roblox is launching the PromptRobloxSubscriptionPurchase API, which lets creators integrate a Roblox Plus sign-up flow directly inside their game. Players will not need to leave a game to subscribe if the creator has implemented the API, reducing friction at the point of conversion.

Creators who use this API receive a bonus of 250 Robux per month for every player who subscribes to Roblox Plus from within their game. That bonus runs for each of the subscriber's first three months, provided the subscriber remains active, translating to a maximum of 750 Robux per new subscriber a creator brings in.

Creators also benefit from the private server engagement system tied to Plus. Since Plus subscribers receive free access to paid private servers, Roblox has built a compensation mechanism for creators. Eligible creators can earn up to 100 Robux for every Roblox Plus subscriber who spends 60 or more cumulative minutes in a game's paid private server over the course of 30 days. That payout covers up to five paid private servers where each subscriber spent the most qualifying time per billing cycle.

"Roblox Plus is designed to reward our most engaged users while ensuring that creators continue to benefit as the platform grows," said Enrico D'Angelo, Chief Business Officer at Roblox, in the official announcement.

Roblox Premium Is Closing to New Subscribers

As Roblox Plus launches, the platform is ending new sign-ups for Roblox Premium, its existing subscription tier. From April 30, 2026, it will no longer be possible to subscribe to Premium. Existing Premium members can keep their current subscription and will receive a free one-month trial of Roblox Plus that can be stacked on top of their ongoing membership.

Starting May 30, 2026, certain Premium perks will be discontinued even for existing subscribers. The 10% bonus on additional Robux purchases and the Premium profile badge are both being removed on that date. What remains for legacy Premium members is their monthly Robux stipend, access to avatar item trading, and the ability to publish and sell items. If an existing Premium subscriber cancels after April 30, they cannot resubscribe to Premium under any circumstances.

The transition effectively converts the platform from a model that hands users a fixed monthly Robux deposit to one that rewards ongoing spending through discounts. The break-even calculation for Plus depends on how much a subscriber already spends: at the initial 10% discount rate, a user needs to spend roughly $50 in Robux per month for the subscription to offset its own cost, dropping to approximately $25 per month once the 20% discount kicks in after three months.

144 Million Daily Users and the Scale of the Shift

Roblox reaches 144 million daily users across its platform, a user base spanning games, social spaces, and creator-built experiences that collectively span virtually every genre. The introduction of a discount-first subscription model at this scale carries significant implications for how engagement translates to revenue, both for Roblox as a listed company and for the creator economy it hosts.

Unlike the Premium model, which generated predictable monthly Robux revenue for subscribers but limited how that Robux spread across purchases, Roblox Plus is designed to increase total transaction volume by making each Robux purchase go further. A subscriber spending the same number of Robux gets access to more items, which in turn creates more purchases for creators to earn from.

The private server compensation system and the in-game API bonus represent the most direct new revenue mechanics for developers specifically. For studios and solo creators who have built games with strong private server populations, the 100 Robux per qualifying subscriber engagement adds a passive earning stream tied to Plus adoption rather than direct item sales.

Roblox as a Gaming Platform and Creator Economy

Roblox operates as a user-generated content platform and social gaming network that has grown into one of the most-played gaming environments globally. Developers build games, experiences, avatar items, and virtual goods using the platform's creation tools, earning Robux that can be converted to real currency through the Developer Exchange program. The platform hosts experiences across shooter games, roleplaying titles, simulation games, adventure experiences, and social hubs, all created and maintained by its community of developers.

The introduction of the Plus subscription is framed explicitly around creator earnings as much as player benefits. With the new API enabling in-game subscriptions and a structured bonus for the first three months of each new subscriber a creator attracts, developers who invest in promoting Plus adoption can build a recurring revenue component tied to their player acquisition rather than relying solely on item sales and passes.

Roblox Plus goes live globally on April 30, 2026, at $4.99 per month. New sign-ups for Roblox Premium close on the same date.