Game development company Untamed Planet has just recently partnered up with the biggest investor in play-to-earn gaming, Animoca Brands.

But that’s not all – with the partnership also comes a hugely successful Series A funding round where the team managed to secure a large sum of $24.3 million. The new investment was led by none other than Animoca. 

Executive chairman and co-founder of the Hong Kong-based investment firm Yat Sui said the following:

“We are extremely proud to work with Untamed Planet to support a project that is both a good cause and an extremely promising open metaverse development. We look forward to advancing the ways in which technology can drive nature conservation.”

The studio head of Untamed Planet, Scott Bandy, added:

“What excites me about the Untamed Planet mission is the opportunity to merge mainstream gaming with the new prospects that Web3 enables for digital ownership by players in order to drive real-world conservation - this project is epic. We couldn’t have hoped for better partners than Animoca Brands and nWay.”

Established in 2020, Untamed Planet’s goal is to create nature-based games, labeled as ‘play-to-protect’. In collaboration with Animoca Brands and its subsidiary nWay, the wildlife-focused company will create Untamed Metaverse, a 3D world built on Solana that will allow everyone to explore replicas of beautiful environments while collecting NFTs, completing quests and creating communities centered on protecting the wonderful greenery of our planet. 

All activities done in this metaverse is set to “directly benefit nature conservation efforts in the real world.” This will be done with the help of WildArk, a non-profit acting as the gaming startup’s primary conservation partner.

A minimum of 50% of profits from each project will be used to support various conservation initiatives, while some may “allot over 50% and up to 100% of all proceeds to conservation.”

A set of animal-themed NFT avatars are set to go on sale this May, with all earnings to be donated to “wildlife conservation efforts.” The collection is based on David Yarrow, a renowned photographer who has donated 6 of his wildlife photos. 

Untamed Planet’s whitepaper is set to release in June this year.