SNACKCLUB, a recently established sister company of the popular Brazilian eSports organization, LOUD, has managed to successfully secure $9 million in a seed round led by Mechanism Capital.

Other investors who took part in the funding round to help with the launch of the play-to-earn guild, SNACKCLUB DAO, include Animoca Brands, ROK Capital, Shima Capital, Formless Capital, Ascensive Assets, Jump Crypto and OP Crypto.

Marc Weinstein, the Head of Platform at Mechanism Capital, said:

“As LOUD’s sister company, SNACKCLUB is launching with access to an immediate and passionate community who are anxious to explore the future of gaming. We’re thrilled to support SNACKCLUB’s efforts to realize that future by providing an ecosystem that promotes ownership, fairness, and transparency, especially for a region where even a little income could go a long way.”

Some of the blockchain-based titles the gaming DAO will dive into include the action RPG Big Time, the base-building strategy game Heroes of Mavia, the free-to-play MMORPG Mir4, the move-to-earn Genopets, the battle royale Blast Royale and more.

The Managing Partner of SNACKCLUB and co-founder of LOUD, Jean Ortega, said the following:

“LOUD has always been a community-first organization. SNACKCLUB will elevate that commitment by investing in the technology, platform, and publishing partners that will bring the potential of blockchain gaming to our community. We have a long way to go, but these investments will change the how and why behind a gamer’s decision to play.”

LOUD is one of the most well-known eSports organizations in Brazil, founded in 2019 by YouTuber Bruno “PlayHard” Oliveira Bittencourt and entrepreneur Jean Ortega.  Even though its focus has only been on the audience of its home country, it still managed to become the first eSports company to amass an astounding 1 billion views on YouTube.