ZED is a digital horse racing game where players can build a stable of racehorses by buying, breeding, and racing digital racehorses. The ultimate goal in ZED is to create a legacy with a valuable stable full of winning and rare racehorses. The more you breed and race, the greater your legacy becomes. Once your stable is formed with at least one racehorse, you can earn a profit if you decide to sell, breed or race!

ZED RUN is developed by globally renowned Virtually Human Studio (VHS), a startup building emotionally engaging immersive digital entertainment that leverages blockchain technology.
Virtually Human Studio is responsible for designing and maintaining the basic elements required for gameplay such as:
- Racehorse population
- Races, special events, and tournaments
- New composable functionality for community participants to build upon

ZED RUN launched in January 2019 as one of the first Non-Fungible Token (NFT) projects that enabled users to become stable owners who could buy, breed and race their very own digital racehorses.

Below is a video feature from CNBC highlighting ZED RUN's rise to prominence in the NFT metaverse.